As an entrepreneur I’m always interested to keep an eye on new start-ups. You never know what will be the next Facebook or Airbnb! There’s a lot even the most seasoned business people can learn from up and coming companies, particularly when it comes to creative thinking and taking chances.

As an entrepreneur I’m always interested to keep an eye on new start-ups. You never know what will be the next Facebook or Airbnb! There’s a lot even the most seasoned business people can learn from up and coming companies, particularly when it comes to creative thinking and taking chances.

Without a social strategy for your business, you could be missing out on reaching a huge volume of potential customers.

If you've got a great idea for a business that has the potential to drive profits and generate a customer following, there is still the matter of transforming your idea into reality. There is more to creating a small business than simply opening up shop.

Following on from my second post on marketing your business on Twitter, here’s part 3 of the series on social media with some tips for using LinkedIn.

Following on from my original post on marketing your business on Facebook, here’s part 2 of the series on social media with some tips for using Twitter. According to 2015 Social Media Marketing Industry Report by Social Media Examiner, Twitter is second only to Facebook when it comes to social media popularity. The goal of marketing your small business on both platforms is the same: to actively engage current and potential customers. But Twitter requires different strategies.

Every day, billions of people use social media platforms like Facebook, Twitter and Instagram, making them essential for reaching existing customers and reeling in new ones. Do it right, and you’ve got an effective tool for engaging customers with your company. Do it wrong, and you lose the chance to connect.

Cutting costs is second nature to most small business owners. After all any unnecessary expenses eat right into your profits. I like to think I’ve become pretty good at cost cutting over the years, so here’s a few of my top money-saving hacks. Hope they help.

 Collins dictionary describes management skills as, “skills regarding the technique, practice, or science of managing a company, business, etc”. But what management skills do you need to run a small business? And do all small business owners have them?

Customer loyalty is something that’s always really interested me – as both a business owner and a consumer myself. We have so much choice now, where’s the incentive to stick with one brand or product?