Customer success story

Partnering for voluntary benefits success

We filled the gaps in employee benefits education and simplified the enrollment process through expert support and customized engagement.


  • Gaps in employee understanding of core and voluntary benefits
  • Complex enrollment needs of employees
  • A distributed workforce and engaging hybrid workers


Colonial Life provided a "concierge-style" approach in delivering customized communications to educate employees on benefit options and the enrollment process. This included the promotion of pre- and post-enrollment materials and solutions to help increase employee satisfaction and understanding of voluntary benefit options.

Key tactics for success

  • Flexible enrollment technology
  • Holistic voluntary benefits education
  • Benefits experts dedicated to every aspect of the enrollment
  • Strategic, integrated communication campaign


  • results icon
    99% of employee attendance (in person or virtually) — employees receive personalized education on their benefit options, enabling them to make more informed decisions about protection for their unique needs.
  • results icon
    Of the employees who attended a counseling session, 45% participated in two or more of the Colonial Life products offered.

Colonial Life internal data, 2022

Company profile

  • RV icon
    Recreational Vehicle/Boat Dealers under Retail Trade
  • employee icon
    110 employees
  • location icon
    Mix of in-person and remote workers
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Customer success story

Learn how our tailored approach to enrollment ensures a well-informed, engaged and protected workforce.