SHRM Webinar

VB: A big bang for small but mighty HR

March 20, 2024

The right benefits package can help small businesses attract and retain diverse talent.

About this webinar

Voluntary benefits enable smaller employers to offer a customized suite of financial protections, without adding more work or cost for the business. These benefits help protect workers in times of inflation and rising medical costs while driving more retention and productivity for your business. In this webinar, benefits experts from Eastbridge and Colonial Life shared the latest trends in voluntary benefit usage and how to make these programs really work—for your employees and your business’s bottom line. We also spoke to a Colonial Life Rock Enroll winner and hear how they engaged employees and made their enrollment a spectacular success.

Nick Rockwell

President, Eastbridge

Nick Rockwell has over 18 years of broad business experience in varying roles from sales, distribution, administration and marketing strategy development to management and training. During his four years at Eastbridge, Nick has led and delivered consulting projects for clients across insurance, non-insurance, third-party administration and technology-platform segments. Before joining Eastbridge in 2016, Nick launched and led LifeLock into the voluntary benefits market, achieving nearly 400% sales growth over two years. Because of his experience building a voluntary benefits business and having advised dozens of carriers on strategic matters, Nick has developed a reputation as a go-to resource for leaders in the voluntary market. He is a frequent speaker at industry events and webinars and also co-authors Eastbridge's monthly BenefitsPro column.

Glenis Gomez

Benefits and Compensation Leader, El Dorado Furniture

Glenis Gomez is the Benefits and Compensation Leader for El Dorado Furniture, a role she has held for the past 12 years. She has spent 20 years in the benefits field and is a 401k Certified Plan Sponsor Professional. In 2023, El Dorado Furniture won Colonial Life’s annual Rock Enroll Award, winning the category of “Best Enrollment Event.” Gomez thrives on helping employees understand their benefits. “You can really make an impact on employees when you show them that you care,” she says.

Michelle McLaughlin White headshot

Michelle White

Vice President, Colonial Life Marketing

Michelle White is the Vice President of Marketing for Colonial Life. She leads a marketing organization that works alongside the Colonial Life sales organization to support and deliver on their growth strategy. White has been with Unum and Colonial Life for over 16 years and has previously held roles with Colonial Life leading recruitment, sales training and development, client management and retention and with Unum in finance and claims. She holds a master’s degree in business administration from the University of Connecticut and a bachelor’s degree in business administration from the University of Maine and sits on the board for Lexington School District One’s Educational Foundation and Unum’s Political Action Committee.

Graphic of Colonial Life's "Voluntary benefits 101" guide.

Voluntary benefits 101

A starter guide for busy employers without the jargon