Social Media: How to Develop Your Company's Policy

Knowing the ins and outs of the social media world are crucial to any business that wants to be heard and get noticed. Size doesn't matter on the social-scape, just style. See how this ever-growing field impacts your business, and how you can use it to your advantage. 

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Top tips for developing your elevator pitch

Elevator pitches aren’t just for people appearing on Shark Tank. Any business owner should be able to describe their business and its goals in around 30 seconds. After all, you never know when you’ll need to impress a prospective client or investor, convince a new recruit that your business is the one for them or just help someone understand exactly what it is your company offers (and why you’re the best at it.)

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6 easy ways to help improve your internal communications

For companies battling through tough economic times, effective internal communications may not sound like a top priority. But clear and effective communication within a company, no matter what size, is a big deal. Get it wrong and you’ll soon have a workforce that is unsure, inefficient and struggling with motivation.

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6 tools to help you write the best business plan

So you’ve had the idea that you hope is going to make your fortune - what next? However excited you may be, before you rush into choosing office space and chasing clients you need to put together a business plan – something that sets out your business goals, and helps you assess whether they are actually attainable.

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How social media can make or break your brand

In our increasingly digital world, social media is an important business tool. The far-reaching power of sites such a Twitter, Facebook and Instagram, allows brands to interact with their customers, attract new ones and increase their exposure. However, as much as these sites have the power to build and make a brand, if not used properly, they also have the potential to break a brand. That’s why we’ve created our new infographic, which explores the dos and don’ts of using social media for business.

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9 Seattle women in tech who are defying the odds

According to Catalyze Seattle, the Emerald City is a hotbed for tech companies. Yet just 17 percent of all tech companies in Seattle are led by women. While organizations like TechStars Seattle are trying to fix this imbalance, there are women who are leading by example. And there’s no better time than Women’s History Month to celebrate how the city’s tech women are defying all odds.

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A man gestures while leading a group discussion during a business meeting.

3 ways to improve benefits education and access

Learn how to design a benefits plan that helps you attract and retain top talent

Graphic showing pages of Colonial Life's employee benefits survey 101 guide.

Employee benefits survey 101

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Cover page of the "How to (not) lose an employee in 10 days" guide.

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Graphic of Colonial Life's "Voluntary benefits 101" guide.

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