Customer success story

Ramp up employee engagement with benefits

We filled in gaps in benefits education, streamlined administrative processes, and delivered 1-to-1 benefits counseling for hundreds of employees across multiple work sites and shifts.

Challenge

  • Complex enrollment needs amplified by global pandemic
  • Gaps in employee education and understanding of benefits
  • Administrative time spent managing benefits program

Solution

Colonial Life paired people with effortless technology to deliver a 100% virtual enrollment experience focused on personalized benefits communication and education to increase employee satisfaction and understanding of core and voluntary benefit options.

Key tactics for success

  • A team of local and national Colonial Life benefits experts dedicated to the simplification and management of every aspect of the enrollment
  • Holistic core and voluntary benefits education
  • Strategic, integrated communication campaign
  • Flexible enrollment technology

"Working with Colonial Life is like working with one of your favorite coworkers, even though we had just met and hadn't worked together before. They put my team at ease, never got frustrated by our questions, and were proactive and solution-focused."

— HR Manager

Results

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    96% of employees attended a 1-to-1 benefits counseling session via co-browsing or telephonically. Flexible enrollment options and a robust communication strategy contributed to a high employee engagement rate in 1-to-1 benefits counseling.
  • results icon
    Employees who attended enrolled in $4.5 million of core coverage and nearly 60% added voluntary benefits. When employees are educated on their benefit options holistically, they're able to make informed decisions about financial protection for their unique needs.
  • results icon
    96% of employees were satisfied with their benefits counseling and nearly 90% said it improved their understanding of benefits. Delivering 1-to-1 benefits counseling, in ways convenient to where and how they work, plays a vital role in employee satisfaction and understanding of their benefits.

Company profile

  • utility icon
    Utility industry
  • employee icon
    500+ employees
  • location icon
    30 locations across 4 states
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Customer insight on enrollment success

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Featured story: Large nationwide company

Seamless support every step of the way

Learn how we addressed the complex enrollment needs of 5,500 employees across hundreds of locations with personalized enrollment and education tools.
Learn how our tailored approach to enrollment ensures a well-informed, engaged and protected workforce.